This design was also part of an Open Window assignment that is intended for our personal use once we finish our degrees.

 

The brief stated that the students were required to design a personal corporate identity and to give ourselves a company name. We had to brand and identify how we wanted to be viewed as designers.

 

The concept for Andi Graphics is a “surprise”. This idea came from the fact that many people see me as being shy and plain but once they get to know me, they realize that I am different from what they expected and that I have an interesting creative mind.

 

I, therefore, made use of abstract paintbrush strokes on certain parts of the designs and other parts are plainer to represent this surprise factor. I have also made use of small illustrations which represent pieces of myself that are hidden behind some of the paintbrush strokes.

 

Overall the idea of a surprise is evident within the design because of the use of bright colours and the abstract style.