NPO ADVERTISING CAMPAIGN

These NPO designs were part of an assignment for Open Window. It is a requirement to complete an NPO assignment in order to achieve our BA Degree.

The brief stated that we could either complete five deliverables for any South African NPO of our choice or we could create an advertising campaign consisting of five deliverables that raise awareness about something that we feel strongly about.

I decided to design the awareness campaign with regards to road safety and the fact that we often ignore the rules of the road. The purpose of the campaign is to bring awareness to all users of the road, the risk, and role that they play whilst using the roads.

I made use of simple illustrations that got the message across simply and effectively and I placed Arrive Alive as my company for the advertising campaign as they focus on the safety of road usage.